Marketing and Smart Technologies: Proceedings of ICMarkTech 2019
Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Categorías:
Año:
2019
Editorial:
Springer Nature
Idioma:
english
Páginas:
458
ISBN 10:
9811515646
ISBN 13:
9789811515644
Archivo:
EPUB, 15.67 MB
IPFS:
,
english, 2019
La descarga de este libro no está disponible debido a una queja del titular de los derechos de autor