Designing Health Messages: Approaches from Communication Theory and Public Health Practice
Edward W. Maibach (editor), Roxanne L. Parrott (editor)
How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behaviour change. This book will be an essential aid to designing messages for use in health communication campaigns.
Categorías:
Año:
1995
Edición:
1
Editorial:
SAGE Publications
Idioma:
english
Páginas:
320
ISBN 10:
0803953976
ISBN 13:
9780803953970
Archivo:
PDF, 15.51 MB
IPFS:
,
english, 1995